Pureffect Charcoal Treatment soothes your hair strands whilst stimulating the scalp circulation, promoting and maintaining development of healthy, strong hair. It draws out dirt, toxins, build-ups and pollutants from your scalp, restoring hair to its original shine. The natural keratin helps to relax and soften hair without losing its strength. Apply the product by first shampooing with Pureffect Charcoal Shampoo, after which you apply the Charcoal Treatment to your hair, paying attention to the ends. Leave In three minutes and rinse out thoroughly.