Shampooing your hair should not leave you unsure of what will happen to your hair after prolonged use of shampoo products. Our Pureffect Charcoal Shampoo is designed to preserve your hair colour and texture even after using frequently. It cleanses, relaxes, hydrates and smoothes all hair types, leaving it silky and frizz-free natural protein. To use it, simply apply an appropriate amount to wet hair. Massage the applied parts gently and lather before rinsing thoroughly with water.!